We may not always notice the signs all around us but tourists almost always do—and it’s the more unusual, funny or unfamiliar ones that make the biggest impression. Signs are an important element in the look and feel of a place, whether it’s a sign for a garage sale, a neighbourhood pub or government PSAs. While some signs serve an obvious purpose in wayfinding, the intention behind others is usually some form of advertising: creating awareness of something interesting nearby. Signs can also be part of a broader conversation about placemaking: are the signs in front of you visually pleasing, engaging or friendly? Do they give the impression of strong cultural or geographic identity? Are they informative, welcoming or sociable?